The Petty Archives

Video Beat: Rating The New Rock Videos
By Ethile Ann Vare
Oswego Palladium - June 22, 1987

What's the state of rock videos? It's rather like that little girl with the little curl in the middle of her forehead. When it's good, it's very, very good; when it's bad, it's horrid. But most of the time, it's simply mundane.

Flipping 'round the TV dial...

Tom Petty and the Heartbreakers -- "Jammin" Me." The videoclip recaptures the exuberance of the Cars' hit "You Might Think" with its delight in the sheer mechanical wizardry of the medium itself. The succession of images and their inventive juxtaposition make up for any lack in the song itself -- and there are many. Worth seeing even with the sound turned off.
Rating: Very, Very Good.