Compiled by Dave Haynes
Winnipeg Free Press - Tuesday, January 4, 1983
Yet another rock band has linked up with a manufacturer to hype a rock tour. When Tom Petty and the Heartbreakers start their scheduled three-month concert tour, it'll be with advertising and tickets promoting Tom and Tecate Beer. The brewery, trying to boost its popularity in the late-teen sales bracket, is following the lead of The Rolling Stones, The Who, Rod Stewart and other big acts. Tecate is reportedly spending a fortune for the tie-in and it suits Petty just fine, as attendance is down at rock concerts these days because of dwindling disposable teen incomes and rising ticket prices.